Considering that a woman's body is a commodity, the work of marketing her body has been going on since ancient times by applying all the rules of buying and selling goods to it. In modern times, there are constant accusations of commodification of women in the two fields of advertising and film. The display of the female body has always been controversial. While thinking along these lines, we always forget one thing: that a woman's body belongs to her. First of all, she has the right to decide what to do with him. We market her body on one hand, but at the same time, we don't give her a chance to express her opinion.
The first point is, do women really feel that their bodies are being marketed? Could it not be that they can do it at will? Where there is coercion and the woman is being worked against her will, we can understand that she is being abused. But is it really wrong if a woman voluntarily uses her body to earn money and fame? Or is it something that men don't like, so they discuss it unnecessarily? Again, what a woman should do or not do, whether it is right or wrong, should be decided by men and not by women. Isn't this also an example of male supremacy?
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Not only women but also men are showing their bodies in advertisements. Curvy men advertise many products showing off their muscles. When Hrithik Roshan unnecessarily flaunts his toned body and dances in an ad for a detergent powder, his body is also used to popularize the ad and attract its female customers. Male models are also opening up to sell motorbikes, cars, soaps. There is certainly no need to expose one's body every time. Secondly, it used to be said that women are used even to things that have nothing to do with them, Ie cars, bikes, deo, shaving cream.
The first three of these things are no longer the monopoly men used to be. Some may ask why a woman in a shaving cream ad. But if it is, where is it broken? Which wife or girlfriend would not like it if her husband or boyfriend shaves and applies the best after shaving lotion? Are we not doing a great injustice to women without taking into consideration what she feels when we think that women are oppressed in every way?
Just like advertisements, the body is displayed in films and both men and women are in the lead. Youngsters are more likely to scream hysterically at Salman Khan or John Abraham when he takes off his shirt. Their being topless has been accepted by us, the male society. But if Radhika Apte or Richa Chadha perform nude scenes, they are immediately accused. They are the people who don't mind Salman's naked body. But if Radhika suddenly goes topless, they are sure that she is characterless.
Then, immediately their religion, their culture is in crisis, there is a threat of extinction and Radhika is strongly opposed to, surviving. We forget that we don't respect her as a person, we don't accept that she is a person and that she is free to make decisions about her life. Very conveniently. At the same time, it is the opposite and all others involved in watching pornographic films. There they don't mind seeing the naked bodies of those women because they have a firm belief that they are like that. They don't even notice that we consider them only as sexual objects here. Are we under the impression that those women have no feelings, no humanity in them?
The reason we all have such conflicting positions on the same thing is a faulty mentality that tells us that women are not people, that they are inferior to men, that women must always be subservient to men, listen to them, that sexism is bad, etc. We all have to do two things if we want to get out of this polluted mentality. The first is to acknowledge and respect that we are individuals and each has a distinct and separate personality. The second is to change the mindset that sexuality is a bad thing. Accepting yourself and others as individuals means seeing them without gender discrimination. Acknowledging that they have the right to make decisions about their lives.
They will be good and bad, but they will be responsible for ensuring that others do not interfere beyond limits. Once you accept that, then you don't see Radhika Apte or Salman Khan as a man and a woman, but as individuals and accept that they have the right to make decisions about their lives. You also accept that what they are doing is of their own free will. Then there is no question of saying that their body is being objectified about them. There are exceptions to this. Where there is coercion. They have to be opposed there and there are competent systems and laws in these countries for that.
Another thing is that it is very important to change our views about sex. These views of ours are very rusty, very regressive and out of date. What's wrong with having a beautiful body? So what's wrong with trying to do that? No, most of them will answer that. Getting a beautiful body is a natural thing, but to maintain it, it takes a lot of hard work. If you don't have a muscular body at the beginning, you have to exercise for hours to do it. This is not an easy thing. So, if someone is proud of this body and displays it, then where does the question of others being in it come? Also, why is there such a negative feeling about praising men and cursing women? What is bad about a woman's naked body? If a man shows his chest, other men get excited and want to have a chest like him, but what's wrong with women wanting a man with a chubby body?
If a woman shows her ample breasts, just as there are women who want those breasts, what is unnatural about men wanting such a woman to associate with them? We suppress our basic natural feelings and live with some silly ideas. These repressed emotions, which were previously purely beautiful and natural, become distorted by being repressed, and they do not hesitate to victimize anyone for their suppression. To avoid this, one should respect these feelings. The misconception that sexuality is bad should be removed from the mind. If the body is free, the mind will be free. If the body is bound, the mind will also rot forever in the prison of distortion. This must be avoided if we want to build a successful society of powerful individuals.
